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About Catalogues Printing
As we all know, catalogues are very effective ways to sell ‘things’ to your customers. They’re effective, relatively inexpensive and, importantly, everyone knows how to use them. Which is handy when many of your customers would tie themselves in knots with digital versions.
Catalog marketing is a sales technique used by businesses to group many items together in a printed piece or an online store, hoping to sell at least one item to the recipient. Consumers buy directly from the catalog sender by phone, return envelope or online using information in the catalog. Some catalog marketers act as intermediaries between consumers and manufacturers, while businesses with more than a few items create their own catalogs.
A print catalog usually consists of a cover that announces what type of items the piece contains, followed by the items. Some catalogs feature a single product category, such as clothing, while others include a diverse collection of goods. The catalogs contain photos and descriptions of the items, as well as prices and ordering information. Some come with order forms and return envelopes with prepaid postage. Others require shoppers to order by phone. Catalog marketers use targeted mailing lists to increase sales and decrease the printing and mailing costs associated with waste circulation. Some print catalogs are included with items shipped to online buyers to generate additional sales.
Catalogues can range from 8pp (pages) to over 1000, usually with a separate cover. Typically, they’re A4 (297mm x 210mm) portrait.